Visitor Statistics

  • Average length of stay: 4.1 nights.
  • 87% come for leisure travel.
  • Average party spending is $715.59, verses the state average of $549.
  • 18.2% with an income of over $100,000 and 34% with $50-99,000.
  • 69.6% of the population is over 45 year old and 5% of the population is aged 25-44.
  • 63.3% of the population is married.
  • 31.1% said "shopping" was their main activity, compared to 25.7% of North Carolina residents.
  • This mountain region ranks higher in ALL offered outdoor activities than the rest of North Carolina.

Visitor Psychographics

    PRIZM Analysis shows the top visitor profile fall into the top percentiles for leisure spendings. These visitors:

  • Spend more than $3,000/year on domestic travel and make travel plans via Internet once a month.
  • Belong to country clubs.
  • Own luxury vehicles and vacation homes.
  • Buy collectibles.
  • Are most likely to read Kiplinger's Finance, Condé Nast Traveler, Travel & Leisure and watch The Outdoor Network About the Western North Carolina "Mountain Region."

    Tourism Profile DATA: NC Division of Tourism, Film & Sports Development

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Tourism Industry:

North Carolina ranks 6th in the U.S. in vistior volume.

45.2 milliion visitors in 2006.

Travelers spent $15.4 billion in 2006 (an 8.3% increase from 2006).